This project focused on creating a brand identity in the communication technology space. The concept evolved into Boundless, a satellite communication accessory brand that extends smartphone connectivity beyond traditional networks.

The project began with brand research and defining the brand’s tone, personality, and attributes. From there, the visual language was developed through moodboarding, color palette, typography, and logo design.

The identity was then applied across product design, UI/UX, packaging, and advertising to create a cohesive brand system.